Sell ASOS Gift Card ASOS has teamed up with TikTok for its latest campaign encouraging users to show off their outfits in the UK and US.

At the heart of the campaign is the #AySauce branded hashtag challenge featuring a bespoke music track and an interactive augmented reality (AR) experience with TikTok’s branded effects.

As part of Asos’s brand campaign on TikTok users in the UK will be shown Asos content on the social media’s TopView advertising platform when they open the app and throughout the campaign will be featured in user’s personalised “for you” feeds alongside user generated content.

“We’re always evolving our content social media strategy and channel focus to ensure we’re staying relevant to our fashion-loving 20-something customers,” said John Mooney Brand Creative Director at ASOS. “TikTok is a growing part of that mix and we’re excited to see how our social content team can engage our customers in new ways through the #AySauce hashtag challenge over the coming weeks.”

Alex Miller co-founder of Byte one of the first global TikTok effect partners said: “Asos is yet again leading the way with the launch of this innovative campaign designed specifically for TikTok. Developing #AySauce has involved bringing together expertise in creative media and tech as well as close collaboration with TikTok to create some new engaging experiences that will stand out and be very effective.”

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